Challenged to find a solution for entry into the sports drink industry, which is difficult due to the competitors, Gatorade and Powerade. The research showed that most people use sports drinks on an everyday basis, not because of working out. The data also showed that the industry is ignoring a market, women.
Calling all Women! Why settle for a drink that was created with men in mind? Why pump yourself full of sugar and carbs when your body doesn’t need it?
With ISO hydration you’re drinking only what your body needs to stay healthy. We’re talking protein, potassium, folic acid, and much more! No unnecessary additives AND ONLY 80 calories! So when you’re ready, twist the cap and enjoy the hydration that was created with YOU in mind!